A few points change the economics
Margins are tight enough that a small shift in commission can change how delivery feels in the real business, not just in a spreadsheet.
Delivery-platform fee benchmark
Most operators already suspect the spread is real. Pepper helps turn that suspicion into cleaner market context instead of another whisper network.
The tension
Margins are tight enough that a small shift in commission can change how delivery feels in the real business, not just in a spreadsheet.
Restaurants often trade stories about rates in private, but a screenshot or anecdote is not enough to anchor a serious commercial conversation.
You do not need to accuse anyone of wrongdoing to know the deal feels uneven. The real problem is lacking context you can trust.
How it works
Pepper is not asking operators to trust a vague promise. She is asking them to help build a sharper market picture, then giving them context back in return.
01
Pepper asks for the rates or commission structure you are seeing from the delivery platforms you use.
02
Contributions are classified, cleaned up, and anonymized so comparisons are useful instead of anecdotal.
03
Pepper shows whether your terms look healthy, typical, or exposed compared with the benchmark being built.
What you share
What comes back
Why the page is careful
The page should make one claim clearly: rates vary, and most operators do not know where they fit.
Pepper is designed to anonymize and aggregate submissions rather than expose any single restaurant's commercial terms.
The point is to replace suspicion with evidence, not to promise savings or make sweeping claims about any one platform.
FAQ
No. The campaign claim is narrower than that: rates vary, operators often lack context, and a clearer benchmark helps them judge their position more accurately.
No. The goal is anonymized, aggregated benchmark insight, not exposing an individual restaurant's commercial terms.
No. Pepper should help operators understand whether they look exposed and give them better context for the next commercial conversation.
Next step